ACMP Vancouver Member Profile Natasha Chetty featured in December Newsletter

I started in marketing and communications and gradually realized that most of my work involves change management, from strategic planning to internal communications to branding and reputation management. Many of my clients are trying to honour unique workplace cultures, but they realize they need to embrace change if they want those cultures to remain successful. The principles of change management offer a credible path forward.

I joined for the camaraderie and to learn from others in the field. I also appreciate the resources that ACMP offers – webinars, networking events, etc.

I’ve been working with a national law firm on a rebranding project. It was exciting to get involved at the early stage and see how deeply they’ve been able to implement changes. I’ve also been helping one of my smaller accounting clients merge with a larger firm; it’s gratifying to know that the reputation building program we worked on over several years created real equity in their organization.

Humble Consulting by Edgar Schein. He reinforces the need for consultants to recognize the messy, human aspects of change management and to be more concerned with being perceived as practical and helpful, rather than being impressive.

Travelling, running and eating (not necessarily in that order). I’ve also been trying to make jewellery and expand my culinary skills to varying degrees of success. My partner and I spent six weeks in Africa in 2016; we enjoyed it so much we’re planning a return trip next year.