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Innovation in the Modern Age: Strategies for the New Reality

We’re halfway through 2014. How’s your practice strategy coming along?

If you’re feeling stuck, you might find inspiration in “The End of Competitive Advantage” by Columbia Business School’s Rita Gunther McGrath. McGrath’s framework makes a lot of sense for firms dealing with rapidly changing environments.

The new “playbook for strategy” outlined in McGrath’s research is premised on the creation of transient advantages instead of exploiting business-as-usual to sustain historical performance. Her logic will resonate with anyone preparing firms for new realities: Read more