How to link heritage to your firm brand

Maybe it’s the ‘Mad Men’ mania or the resurgence of farmers markets across North America, but I get the feeling that nostalgia is making a comeback. We feel good when we revisit the familiar past – it’s comforting, reliable and trustworthy. It also reminds us of how our current identity can be influenced by shared values and experiences.

If anyone has asked “Who are you?” “Where are you from?”  when they first meet you as a professional, you’ll recognize heritage as an essential element of your brand. Read more