Why schedule your social media activity? The mid-experiment update.

Two weeks ago, I shared my experiment to schedule – and thus wrangle- my social media activities.

Many of my clients and friends have asked how the ‘test’ is going. Read more

What’s the difference between your brand and your reputation?

I was once told by a law firm partner, “I don’t believe in brands – that’s just a marketing gimmick.” This person drives a BMW and loves to mention the pedigree of his Italian shoes. BMW was just voted one the most admired brands IN THE WORLD. The shoes? Well, that’s another story.

Simply stated, your brand is what you say about yourself. Your reputation is what others say about you. Professional firms need to pay close attention to both. Read more