How I Work
Clients hire me for specific projects. My role is to help you reach the point where your marketing, reputation building and related strategies become sustainable, using the resources and training we develop together.
I am practical. I will start small, learn your goals and determine what ‘fits’. I will not advise you to invest in anything that isn’t systematic, actionable or suitable to your purposes. If you want glamour and glossy ads, you’re on the wrong website. If you want relevant solutions that bring value to your clients, stay here.
I understand that my clients need evidence. Much of my work is research-based. I often conduct primary and secondary research for client projects. It’s important that you make strategic decisions and investments based on information that is grounded in reality (i.e. facts).
I work with clients who are genuinely interested in improving their practices. I am forthright about this. You don’t need to change who you are. But you might need to adjust the way things have always been done. The good news is that I’ll try to make it as easy for you and your organization as possible.