A website is a non-negotiable for professionals: it signals that your business is open. A blog, though? I’ve drawn the conclusion that for my little consulting practice, it’s optional, despite the pressure I feel to publish.
While I’ve decided to stop blogging, my consulting work continues. For those of you who need to know why I don’t enjoy blogging anymore, here are three good reasons:
- I’m working on other projects that are more personally meaningful, such as volunteering for the Vancouver Public Library Foundation’s informal communications advisory group and mentoring a new legal marketing professional.
- I’ve been writing a lot for clients and their firms: editing websites, writing copy and client communications, etc.I know the value of pr, but spend more time helping client with their projects than working on my own. And my business hasn’t slowed.
- I found blogging to be a lonely endeavour. At times it felt like barking into the wilderness. Even when I was most engaged in publishing my professional views, sharing them on social media and interacting with followers, it felt disconnected from reality. I’ve always preferred in-person interactions. I am one of those people who prefers to express herself by talking instead of typing.
- I gave up on Twitter, given all the mayhem found there since 2016. I thought Twitter was useful, once upon a time, but am now confounded by it.
To be done right, blogging requires a commitment. I did it for 10 years and now I’m done. The older posts on this site will remain published for now and I’ll continue to use this space to share news about my consulting practice.
As always, if you’d like to discuss a project or have a question about project management, organizational change or anything else related to your firm’s business strategy, send me a note or call. You can still find me on LinkedIn, too.
Thanks for reading.