A young accountant recently asked how she should prioritize her limited marketing time: should she meet more potential clients at lunches, cocktail parties and golf tournaments, or should she build a reputation among existing clients for her niche services and expertise?
I advised her to do the latter. Here’s why: Read more →
Professional services brands need to be both credible and visible to be successful. Regular, well planned social media activity is one way to accomplish this. At least that’s what I tell my clients. In June, I decided to put my advice to the test.
Like my clients, I need to make the most of the time I spend building my reputation. Doing nothing is not an option, but neither is spending hours on Twitter. Read more →
Two weeks ago, I shared my experiment to schedule – and thus wrangle- my social media activities.
Many of my clients and friends have asked how the ‘test’ is going. Read more →
“Unchecked Hourly Fees = Absurdity!”, “The Great Pyramids: Ancient Wonder or AmLaw 100 Business Model?”.
To read most practice management publications, you’d think that national and multinational law firms are on the path to destruction. To read Bruce MacEwen’s book, “Growth is Dead: Now What?” you might think again. But you’d better steel yourself. The journey off-course could be bumpy. Read more →