I was once told by a law firm partner, “I don’t believe in brands – that’s just a marketing gimmick.” This person drives a BMW and loves to mention the pedigree of his Italian shoes. BMW was just voted one the most admired brands IN THE WORLD. The shoes? Well, that’s another story.
Simply stated, your brand is what you say about yourself. Your reputation is what others say about you. Professional firms need to pay close attention to both. Read more