How to link heritage to your firm brand

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Maybe it’s the ‘Mad Men’ mania or the resurgence of farmers markets across North America, but I get the feeling that nostalgia is making a comeback. We feel good when we revisit the familiar past – it’s comforting, reliable and trustworthy. It also reminds us of how our current identity can be influenced by shared values and experiences.

If anyone has asked “Who are you?” “Where are you from?”  when they first meet you as a professional, you’ll recognize heritage as an essential element of your brand. Read more →

Why schedule your social media activity? The mid-experiment update.

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Two weeks ago, I shared my experiment to schedule – and thus wrangle- my social media activities.

Many of my clients and friends have asked how the ‘test’ is going. Read more →

Why schedule your social media activity?

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I have a confession to make: I haven’t paid much attention to my social media profiles or blog lately.  I wanted to…. I really did. But with a few large, time-sensitive projects underway and a 10-day break in Hawaii, my profile-building efforts quietly fell to the bottom of my priority list.

And yet. When I stepped away from the cacophony of “influencer” updates, tweets, group discussions and recommended expert reading, I noticed a pattern. The posts I appreciated most were: Read more →

Five ways to spruce up your LinkedIn profile

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Thinking about revamping your LinkedIn profile? If it’s been a while since you last logged in, here’s a quick primer on getting re-acquainted with “the world’s largest professional network” (or, more importantly, your own network). Read more →

2013 Pacific Dental Conference Presentation

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Natasha Chetty, Principal Consultant at Bellwether Strategies led a standing-room-only seminar on “Reputation Management for the Modern Practice” at the Pacific Dental Conference in Vancouver. She discussed how dental professionals can build their professional reputations and how to respond when reputation is threatened. Read more →