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Reputation and risk: a fine balance

As Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Professionals must constantly balance the need to capitalize on their reputation with public expectations of responsibility. Here are some observations on how to get it right.

2013 Pacific Dental Conference Presentation

Natasha Chetty, Principal Consultant at Bellwether Strategies led a standing-room-only seminar on “Reputation Management for the Modern Practice” at the Pacific Dental Conference in Vancouver. She discussed how dental professionals can build their individual reputations and that of their practice and how to respond when reputation is threatened.