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Social Media and Student Recruitment: Strategies for Success
Social media is just one tool among many to tell people what you stand for. The more consistently you convey your values and objectives – through all of your recruiting strategies – the more successful you’ll be. Potential recruits will monitor your social media profiles, observe your tone and chosen conversation topics, and draw conclusions about your reputation.
How to link heritage to your firm brand
Maybe it’s the ‘Mad Men’ mania or the resurgence of farmers markets across North America, but I get the feeling that nostalgia is making a comeback. We feel good when we revisit the familiar past – it’s comforting, reliable and trustworthy. It also reminds us of how our current identity can be influenced by shared values and experiences.