Back to Basics: Trustworthiness and the Modern Firm
/in Communication, Leadership, Marketing, Reputation, Strategy //Tags: Trustby Natasha ChettyTrustworthiness permeates almost every aspect of work in a professional firm. So why don’t we spend much time talking about it?
Social Media and Student Recruitment: Strategies for Success
/in Communication, Leadership, Reputation //Tags: Firm management, Law firm strategyby Natasha ChettySocial media is just one tool among many to tell people what you stand for. The more consistently you convey your values and objectives – through all of your recruiting strategies – the more successful you’ll be. Potential recruits will monitor your social media profiles, observe your tone and chosen conversation topics, and draw conclusions about your reputation.
Words to the Wise: What My Clients Have Taught Me About Running a Business
/in Communication, Leadership, Marketing //Tags: Practice Managementby Natasha ChettyClients hire me to help with practice management projects of the fame and fortune variety. But the truth is that I’ve learned a lot from them about the business side of running a professional practice. Here is some of the best advice I’ve received.
Seminar Announcement: Reputation Management for Recruitment Success
/in News, Reputation, Strategy //Tags: Presentations, Reputation Managementby Natasha ChettyOn October 3, 2013, Bellwether Strategies principal consultant Natasha Chetty will present the seminar “Reputation Management for Law Firm Recruitment Success” to the Vancouver Professional Development Network.
Growing a practice: reputation vs. relationships
/in Business Development, Reputation, Strategy //Tags: Fees, Reputation Management, Time managementby Natasha ChettyA young accountant recently asked how she should prioritize the limited time she has for marketing: should she get out of the office for more lunches, cocktail parties and golf tournaments, or should she find a way to better serve her existing clients?
Why schedule social media activity? Because it works.
/in Reputation, Social Media, Strategy /by Natasha ChettyThe short-term results of an experiment to build brand credibility and visibility through efficiently managed social media activities.
How to link heritage to your firm brand
/in Branding, Social Media //Tags: brand identity, brand image, Heritageby Natasha ChettyMaybe it’s the ‘Mad Men’ mania or the resurgence of farmers markets across North America, but I get the feeling that nostalgia is making a comeback. We feel good when we revisit the familiar past – it’s comforting, reliable and trustworthy. It also reminds us of how our current identity can be influenced by shared values and experiences.
Why schedule your social media activity? The mid-experiment update.
/in Social Media, Strategy, Uncategorized //Tags: Branding, LinkedIn, Twitterby Natasha ChettyAn update on my experiment to schedule social media activities, and a few words on how it relates to strategy.
What’s the difference between your brand and your reputation?
/in Branding, Communication, Reputation //Tags: Brandingby Natasha ChettyCan you distinguishing between your brand and your reputation? Professionals usually rely more on one than the other, but they need a balanced effort to remain relevant in a changing marketplace.
Why schedule your social media activity?
/in Communication, Marketing, Reputation, Social Media //Tags: Networkingby Natasha ChettyI often advise clients to schedule social media activity as part of their branding efforts. Why haven’t I done so myself?
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